1955 Lambretta Scooter Actress Maureen O'Neill 1-Page Vintage Motorcycle Article

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Yes we combine shipping for multiple purchases.Add multiple items to your cart and the combined shipping total will automatically be calculated. 1955 Lambretta Scooter Actress Maureen O’Neill 1-Page Vintage Motorcycle Article Original, vintage magazine article. Page Size: Approx. 8″ x 11″ (21 cm x 28 cm)Condition: Good LambrettaTours U.S.with ’55 ModelsLOS ANGELES’ swank AmbassadorHotel was the setting for a West-ern States Sales Conference of Lam-bretta Distributors on the evening ofApril 20th.Hosted by the Innocenti Corporationof New York, the meeting was high-lighted with the showing of the new1955 line of the popular Italian-madeLambretta Motorscooters, including allof the commercial models.Main topic of discussion among the105 guests was the favorable nation-wide publicity now going on in the“Miss Rheingold” advertising cam-paign. (She is featured in the brewingcompany’s color advertisement posedwith a sparkling yellow Lambretta on1100 western billboards, 2000 billboardsin the New York area, 4000 placards inpublic transportation vehicles, plus inmany national magazines). Most ofthe credit for the Lambretta appearingwith “Miss Rheingold’’ (Nancy Wood-ruff) goes to Ray Cotton, Sales Repre-sentative for the Lambretta Divisionof Innocenti (pronounced “Inn-o-chen-ti”).Adding plenty of Hollywood “flavor”to the meeting was the appearance ofthree motion picture celebrities (repre-senting three different countries).From Italy was the attractive SylvanaPampano. England’s beautiful MaureenO’Neill gave her stamp of approvalon the new Lambrettas, as did MickeyRooney, who was quite impressed withthe Italian motorscooter.A short but impressive speech wasgiven by Mr. Jesse French, GeneralManager of America’s Lambretta Divi-sion. He pointed out that Lambrettais the world’s largest manufacturer ofmotorscooters, with over lJ/z millionmodels being produced last year, andpresent production being 1000 unitsper day! Demands for the Lambrettahave exceeded production capacities ofthe Milan factory, and several plantshave been established in other partsof the world. (Buenos Aires alone hasturned out 20,000 units last year’).Of particular interest to the attend-ing distributors is the fact that thereare eight coastal warehouses in theU.S. to serve their requirements; how-ever parts are immediately availableto retail customers or distributorsfrom two sources—Los Angeles andNew York. $32,000 worth of parts areon hand in Los Angeles alone! At thispoint in the discussion, George Ander-son (Anderson Motorcycle Supply) an-nounced that all parts orders havebeen promptly filled from his WestCoast warehouse, and that he doesn’thave one back order on hand!English film actress, Miss Maureen O’Neill, flashes a sparkling smile as she gracefully poses on thenew Lambretta.On national advertising, Frenchpointed out that $100,000 was spent inthis channel last year, and $150,000 hasbeen allotted for this year’s budget. Asan example of the pulling power ofthese ads, he told of the Lambrettaad that appeared in a recent issue of“Saturday Evening Post.” The maga-zine appeared on newsstands in theNew York area on a Thursday, andthe following day 102 inquiries werereceived at the New York LambrettaDivision. Saturday saw another 150inquiries, with Monday’s mail bringingin 275 more. The following week’s mailwas similar. These inquiries were im-mediately followed up with a 6-page4-color brochure sent directly to theapplicant, along with a lettei’ tellingof the nearest dealer to the potentialcustomer. Mr. French added that the“Post’s” circulation was over 4% mil-lion copies, with 175,000 of these in LosAngeles County alone. Similar adver-tising will be carried out in “Holiday”Magazine.On the insurance problem, Frenchstated that Lambretta has made negoti-ations with the All-State InsuranceCompany to underwrite the policies.As an example of the benefits derivedfrom this tie-in, he pointed out thatmotorscooter insurance in the NewYork area was $225 annually as of lastyear! Thru All-State, this figure hasbeen sliced down to $18 per year!Commenting on the 1955 Lambrettas,French told of the models’ highlights,which include a 150 cc six horsepowertwo-stroke engine (with 7.5 to 1 com-pression); a double-muffler to practi-cally eliminate all exhaust noise; aredesigned gearshifting mechanism;stoplight; speedometer (on the LDmodels); and in the way of optionalequipment—an electrical starter and aglove compartment. He told the dis-tributors that there was a great mar-ket for the commercial Lambrettamodels, stating that the delivery modelretailed for about one-third the priceof the domestic product.All in attendance left the meetingwith high enthusiasm and a great dealof respect for the efficient organizationwhich they represented.Mr. and Mrs. Louie Thomas (Modern CycleWorks) listen to George *’Andy” Anderson(Anderson Motorcycle Supply) as he points outfeatures on the 1955 Lambretta. 15445

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