Social Enterprise and Special Events by Julie Olberding (English) Hardcover Book

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ISBN-13:9781138942301
Book Title:Social Enterprise and Special Events
Number of Pages:188 Pages
Publication Name:Social Enterprise and Special events
Language:English
Publisher:Taylor & Francis Ltd
Item Height:229 mm
Subject:Economics,Management,Business
Publication Year:2016
Type:Textbook
Item Weight:408 g
Author:Julie Olberding
Item Width:152 mm
Format:Hardcover

Social Enterprise and Special Events by Julie Olberding Social Enterprise and Special Events focuses on events that are nonprofit, public and cross-sectorial in nature. Examining these types of events using relevant concepts such as social enterprise, public-private partnerships, collaborative governance, social capital, community building, diversity and advocacy. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description During the past twenty years, the field of nonprofit management has grown significantly in terms of the number of nonprofit organizations, number of people employed, and amount of funds raised. A key activity in nonprofit management has been organizing events, which are generally defined as « purposive gatherings of people. » These purposes may include: increasing awareness about the nonprofit organization and its mission; raising funds to support programs and services related to its mission; engaging and developing individuals as donors, volunteers, and advocates; and enhancing the image of the organization and/or the broader community.Events in the modern era tend to be organized across the nonprofit, public, and private sectors. While a nonprofit organization may create and manage an event, corporations and businesses often contribute financial support and technical expertise in areas such as branding, marketing, and social media. Depending on the event type and size, a local government may provide the venue and public safety services, including police, fire, and ambulance.We can understand more about these mission-driven, cross-sectoral events by looking through the lens of social enterprise. Social enterprise has been defined as a venture that advances a social mission using business methods or market-based approaches. It is typically conceptualized as spanning sectors, particularly the nonprofit and private sectors.Social Enterprise and Special Events focuses on how market-based approaches can be used to help mission-driven gatherings achieve their purposes as efficiently, effectively, and sustainably as possible. These approaches include market research, brand development, cause marketing, gamification, liquidity, cash management, and clustering. The book also incorporates concepts important in the nonprofit and public sectors such as collaborative governance, social capital, political capital, community development, placemaking, and diversity. Author Biography Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA. Table of Contents Part 1: Introduction and Creation1. Special Events with a Social MissionJulie Cencula Olberding2. Events in the Era of Social EnterpriseJulie Cencula Olberding3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand DevelopmentDouglas Olberding and Jay JishaPart 2: Implementation and Management4. Promoting Events through Cause Marketing, Social Media, and « Gamification » Katie Dillon and Julie Cencula Olberding5. Financial Management of Special Events: Toward a More Comprehensive ApproachJulie Cencula Olberding and Patrick Frambes6. Managing and Motivating Event VolunteersLiz Engelhardt and Julie Cencula Olberding7. Collaborative Governance of Civic Events: The Case of the U.S. College World SeriesDale Krane and Carol EbdonPart 3: Assessment and Evaluation8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible EstimateSteven Cobb and Douglas Olberding9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local PrideJulie Cencula Olberding and Douglas OlberdingPart 4: New Perspectives and Innovation10. Energizing Community Development Through Community EventsJulie Cencula Olberding and Whitney McIntyre Miller11. Beyond Food, Drinks and Conversation: How « Micro Events » Can Increase Social, Cultural, and Political CapitalMeredith Shockley-Smith and Francoise Knox-Kazimierczuk12. Trends in Special Events with a Social CauseJulie Cencula Olberding and Kyle Dorriere Review « This book represents an important contribution, which addresses a gap in the literature on the management of non-profits. » –Alex Murdock, Professor Emeritus, London South Bank University, UK Review Quote « This book represents an important contribution, which addresses a gap in the literature on the management of non-profits. »- Alex Murdock, Professor Emeritus, London South Bank University, UK Details ISBN1138942308 Short Title SOCIAL ENTERPRISE & SPECIAL EV Language English ISBN-10 1138942308 ISBN-13 9781138942301 Media Book Format Hardcover Imprint Routledge Place of Publication London Country of Publication United Kingdom Edited by Julie Olberding DEWEY 394.2068 Year 2016 Publication Date 2016-11-10 AU Release Date 2016-11-10 NZ Release Date 2016-11-10 UK Release Date 2016-11-10 Author Julie Olberding Illustrations 10 Tables, black and white; 3 Line drawings, black and white; 8 Halftones, black and white Pages 200 Publisher Taylor & Francis Ltd Series Routledge Studies in Social Enterprise & Social Innovation Alternative 9781138340084 Audience Undergraduate We’ve got this At The Nile, if you’re looking for it, we’ve got it. 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